Search “nutri paw” this month and the results are a bit of a muddle. There’s the London dog supplement company that has been selling chews since 2020, and there’s a brand-new trade-show concept with the same name that only made headlines a couple of weeks ago. If you’re about to sign up to a monthly delivery of chews for your dog, it pays to know which one you’re looking at and what people who’ve actually used them say.
One Name, Two Very Different Things
Start with the one you can buy. Nutri-Paw Ltd is a London company founded in 2020 by Adelina Zotta and Connor Westby. Forbes put them on its 2023 Europe 30 Under 30 list, noting about $6.7 million in sales for 2022 and over 125,000 customers at the time. The brand now says it has 1.5 million customers, and one retail partner rounds that up to 1.75 million. Marketing numbers drift upward, so I’d take them with a pinch of salt.
The other Nutri Paw is Prinova’s. On 7 October, International Pet Food reported that the ingredient supplier had launched a “NutriPaw” concept, a daily nutrition mix for dogs built from chicken broth, organic mushrooms and organic turmeric root. It’s heading to SupplySide Global in Las Vegas (28 to 30 October), and it’s meant for brands that want to make products, not for owners. Nothing in the announcement links it to the London business.
From here on I’m talking about the London one.
What Goes in the Basket
Most of the range is soft chews, each aimed at a problem owners already worry about. There’s a calming one, an All-Itch & Immunity one, two joint formulas, an 8-in-1 multi-chew, a pre-, pro- and post-biotic chew for the gut, a skin and coat omega chew, and dental chews and powder. A UK-made freeze-dried raw food came later, in chicken and beef. All About Dog Food, an independent site, gives the brand an average 90 percent and lists the food at around £0.68 a day.
The company says everything is vet-formulated, natural, GMO-free and GMP certified. That’s the seller talking about its own stuff, so read it that way. For a sense of cost, one Irish retailer lists the 120-chew Hip & Joint tub at an RRP of €44.99.
Dosing by weight
It scales with size. Under 11kg gets one chew a day, 11 to 23kg gets two, 23 to 35kg three, 35 to 45kg four, and over 45kg five. The brand says you can work up to double if your dog needs more. If yours takes any medication, ask the vet before adding anything.
What the Reviews Say (Including the Ugly Bits)
Trustpilot has about 4,150 reviews and a score of roughly four out of five. Fresh five-star ones were still coming in at the weekend. Some are properly detailed: a dog who used to hobble after a nap and now just gets up, a Lab whose sore yeasty ears calmed down, a Jack Russell that seems happier, and one skeptic who admitted the dental powder had improved their dog’s gums. A few people even liked the follow-up check-in they got from the company.
The grumbles are consistent, too. Subscriptions top the list. Several owners say they were put on a recurring plan without really meaning to, then had a hard time pausing or cancelling through the online portal. Trustpilot’s own summary notes the same thing, and the page shows the company hasn’t answered any of the negative reviews. New UK rules on subscription traps are coming, but they aren’t in force yet, so the checkout terms are your job to read.
Then there’s the fake-or-off-batch problem. One buyer ordered through a marketplace seller and got dark, hard chews her dog refused to touch. Another said the tub looked the same but smelled wrong, and the dog was sick that evening. Buy from the official shop or a retailer the brand names, and most of that goes away.
What Science Can and Can’t Back Up
This is where the reviews run ahead of the evidence. The American Kennel Club says there isn’t enough research yet to claim supplements all work, though it does see some encouraging signs. Glucosamine for joints and probiotics for gut upsets have the most studies behind them. Probiotics in pets have also had years of criticism over inconsistent quality control.
Calming chews are the shakiest. A McGill University science piece went through the usual ingredients and called the research unimpressive. It made another point that stuck with me: owners usually start the chew and a new training routine together, so nobody knows which one worked. That muddle sits underneath plenty of the happy reviews above, however honest they are.
I’m not saying the chews do nothing. I’m saying a glowing review isn’t a trial. Itching, ear trouble, stiffness and sudden anxiety can all have a medical cause, and a daily chew can quietly push back the vet visit that would have found it. Think of a supplement as a sidekick to a diagnosis, never a replacement for one.
Things People Keep Asking
Is Nutri Paw vet approved? The company says each product is vet-formulated and vet-reviewed, and its site quotes a vet praising it. That’s its own claim, not a regulator’s stamp.
Can it replace itch or anxiety medication? No. If your dog is on prescribed treatment, keep it going and ask your vet before adding anything, because even herbal ingredients can interact with medicines.
How do I dodge a dodgy tub? Use the official store or a listed retailer, and be cautious with marketplace sellers. If a new tub looks, smells or feels different from the last, stop and contact the company.
Do I have to subscribe? Look at the checkout page for a recurring plan before paying, and find the cancel route while you’re there. Trouble cancelling is the most common negative theme in recent reviews.
So, Worth It?
Maybe. Nutri Paw is a big brand with a lot of happy customers, and the recent praise is specific enough that I wouldn’t brush it off. But the evidence for this kind of chew is thinner than the packaging suggests, and the subscription and fake-tub complaints are real. If you try it, buy from a trusted source, read the renewal terms before you pay, and get the vet to rule out a medical cause first.
